TILL&TEND

THE PROBLEM

There are so many flower seed companies out there, yet all of the packaging looks exactly the same. Each brand has only minor differentiations from the others, and more often than not this differentiation isn’t advertised. The selection of brands, products, and their packaging all blurs into one single mess as the consumer is unable to tell one apart from another. 

THE INSIGHT

With minimalism and personalization trending, there  is an opportunity to play up these features to create a design that will stand out among the existing selection, and reach out to a new and specific target audience. 

THE SOLUTION

Create a minimalist packaging design that focuses on the personal, passionate and artistic side of gardening. Draw attention to the care, dedication and joys of the process, rather than focusing on the final results. 

BRAND STORY

Beautiful works don’t happen in one day. They require time, patience and dedication to blossom into something beautiful. As on any journey, there will be setbacks and frustrations, but on OUR journey it’s the passion keeps us going. For decades past we worked together to perfect our craft and pass it on to you, along with our wisdom and support. We hope that it will bring you as much joy as it brought to us, as you take the first steps on this path. The road is long but beautiful. Take a breath. Take your time. Some things are worth waiting for.

PACKAGING

This unusual box format allows for a more unique and personal experience. Its shape and design draws attention and invites the customer to pick up and open the box. The minimalist and illustrative style stands out among the typical busy and photographic design. 

LOGO/ BRAND STORY

Both the logo and brand story focus on the personal and passionate aspect of growing your own plant.  The process of caring for it daily and watching it grow is joyful and delicate. This is captured in the encompassing and connecting shape of the logo as well as the tone of the brand story. 

WEBSITE

The Till & Tend website allows users to browse and learn about the different plants offered. It also gives them an option to reach out to professionals with any questions or concerns regarding any stage of the gardening process. 

ADVERTISING

Sequential online ads will show the development of a single plant, depicted in the brand’s illustrative style. The four part advertisement will be launched in order over the course of several days, its final message “Some things are worth waiting for” will be revealed in the 4th and final stage. 

INSTRUCTION  BOOKLET

An instruction booklet illustrating step-by-step detailed planting instructions will be provided 
in every package. 

DO YOU LIKE WHAT YOU SEE? SEND ME AN EMAIL AT DesignByZuzana@gmail.com!

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