PHOBIAS EXPLAINED

THE PROBLEM

Talking about a personal subject such as a phobia can be difficult, uncomfortable, and embarrassing. It is often misrepresented as something unnatural, or even entertaining. This type of misrepresentation can lead to feelings of shame over an illness which an individual has no control over, and it may discourage them from seeking treatment. With as much as 10% of the U.S. population affected by this condition, there is no reason for this topic to remain taboo.

THE INSIGHT

There has been a growing interest in scientifically themed infographics. People are interested in learning about strange or complex topics when presented in a simple and intriguing manner.

THE SOLUTION

Introduce this taboo topic through a simple and scientific approach. Create a piece that is intriguing, approachable, and easily understood. Convey the message that this condition affects many individuals, and that it is not unnatural.

SPECIAL REVEALS

Concealing information is a common theme when it comes to many conspiracy theories. The use of vellum paper throughout the magazine allows a play on this issue’s theme of concealment through layering, overprinting and slicing of information.

SHAPE

The pamphlet is shaped like a brain, of which the two halves are split to open up to each side. The information about phobias is found on the inside, which reflects the reality of phobias—  they happen in the brain!

SIMPLIFIED VISUALS

Simplified and relatable visuals help present information in clear and understandable terms. 

DATA VISUALIZATION

Statistics and timelines are presented in a visually interesting manner. 

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