Trying to improve on something you are terrible at is difficult enough, but feeling like everyone around you is sailing smoothly while you’re moving at a snail’s pace is frustrating. This is exactly how a lot of women feel when it comes to fitness. With the popularity of social media we are often misled to believe that an effortless journey and instant results are guaranteed. More often than not, that is not the case.
Being bad at something alone is embarrassing and frustrating, but being bad at something with someone else somehow feels better. It becomes easier to laugh about the situation, no matter how bad it may be.
Create an app that unites the women who suck at fitness. Let’s all laugh about how weak we are or how poorly we did, because it’s OK! We’re not alone. As long as we’re trying, that’s all that matters.
TONE AND FUNCTION
The tone of the app is comical and easy going.
It strongly pokes fun at all situations, but in a friendly and empathetic manner. The silliness of the tone is balanced in the informative and reliable workout information, where seriousness is necessary for safety.
ICONS & QUIRKS
The silly icons, characters, and supporting design elements reflect the comical tone of the app.