CATCH44

Collaboration with Candace DeVuyst and Kerry Neale

THE PROBLEM

There are many magazines out there that touch up on the topic of conspiracy theories but none that deeply delve into all sides of each theory. Most of the time, this type of content is presented from a bias viewpoint through rigid and bland formats.  

THE INSIGHT

Conspiracy theories spark the interest of many individuals but they are often presented from a biased viewpoint, lacking critical information from the opposing sides. With such a broad range of topics in existing theories, there is an opportunity to capture the interest of the curious and provide an entertaining yet informative exploration of the topics. 

THE SOLUTION

Create a niche magazine focused on a wide range of conspiracy theories. Thoroughly explore all sides of the topics and present the information in a bold and intriguing manner. Rely on evidence rather than belief when exploring the subjects and allow each reader to form their own opinion about the findings. 

SPECIAL REVEALS

Concealing information is a common theme when it comes to many conspiracy theories. The use of vellum paper throughout the magazine allows a play on this issue’s theme of concealment through layering, overprinting and slicing of information.

HIDDEN MESSAGES

When it comes to conspiracy theories, not all the information is served on a silver platter. Through the use of dimensional ink, hidden messages and images can provide additional information to strengthen the theories and encourage the viewer
to always dig deeper in search for the truth. 

DEPARTMENTS

The departments of the magazine explore a wide range of topics, including the most bizarre theories 
out there, latest unusual sightings, and mysterious codes that need to be cracked.  

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